The Charisma Myth combines scientific research with practical techniques to show that charisma is not an innate quality but a set of behaviors that can be learned and practiced. Cabane draws on psychology, neuroscience, and her experience coaching executives to provide a systematic approach to developing personal magnetism.
The book explains how charisma works in the brain, why some people naturally have it, and how anyone can develop it through specific mental and physical practices. Cabane provides exercises for overcoming internal barriers to charisma and techniques for projecting presence, power, and warmth in different situations.