热门精选
Marketing & Sales 热门趋势
Influence
Robert B. Cialdini · 1984
Classic psychology of persuasion explaining how influence works
Building a StoryBrand
Donald Miller · 2017
Clarify your message using storytelling to connect with customers
This is Marketing
Seth Godin · 2018
Game-changing approach to marketing, sales, and advertising
Purple Cow
Seth Godin · 2003
Be remarkable or invisible - make your business stand out
Contagious
Jonah Berger · 2013
Why things catch on through word-of-mouth and social influence
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout · 1993
Fundamental marketing principles that never change
Ogilvy on Advertising
David Ogilvy · 1983
Indispensable primer on all aspects of advertising
The Challenger Sale
Dixon & Adamson · 2011
Taking control of customer conversations through insight
Fanatical Prospecting
Jeb Blount · 2015
Essential guide to relentless prospecting for sales pipeline
To Sell Is Human
Daniel H. Pink · 2012
Surprising truth about moving others in modern selling