Popular picks
What's trending in Marketing & Sales

Influence
Robert B. Cialdini · 1984
Classic psychology of persuasion explaining how influence works

Building a StoryBrand
Donald Miller · 2017
Clarify your message using storytelling to connect with customers

This is Marketing
Seth Godin · 2018
Game-changing approach to marketing, sales, and advertising

Purple Cow
Seth Godin · 2003
Be remarkable or invisible - make your business stand out

Contagious
Jonah Berger · 2013
Why things catch on through word-of-mouth and social influence

The 22 Immutable Laws of Marketing
Al Ries & Jack Trout · 1993
Fundamental marketing principles that never change

Ogilvy on Advertising
David Ogilvy · 1983
Indispensable primer on all aspects of advertising

The Challenger Sale
Dixon & Adamson · 2011
Taking control of customer conversations through insight

Fanatical Prospecting
Jeb Blount · 2015
Essential guide to relentless prospecting for sales pipeline

To Sell Is Human
Daniel H. Pink · 2012
Surprising truth about moving others in modern selling